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Survey & Market Research intermediate Cross-Industry

Build Customer Surveys for Organization with Survey Builder Tool!

A practical, no-jargon certification in scientific survey design, covering both existing-customer surveys and wide-spread market research, and why the two are not the same discipline.

Who this course is for

Professionals at banks, utilities, telecoms, insurers, healthcare providers, airlines, retailers, startups, government agencies, and large corporations who need to design surveys, whether for their own existing customers or wide-spread market research, with no statistics or research background required.

This is a course about survey design for people working within an organization that needs a trustworthy survey but also don't have a research expertise.

The course opens with the one decision that changes everything downstream: are you surveying people you already have a relationship with (existing-customer/relational surveys, like NPS, CSAT, in-app feedback), or people you don't (wide-spread/external research, like new product testing or market sizing)? These are different disciplines wearing the same word "survey," and this course calls out the difference every time it changes what you should actually do: anonymity vs. confidentiality, whether to ask questions about demographics or pull them from a CRM, how you build a sampling frame, and more.

Across 7 modules and 16 lessons, you'll learn how to define a research objective, sample the right people, write unbiased questions, read your results without a statistics degree, catch bad data before it wrecks your analysis, and turn findings into a recommendation leadership can actually act on.

From the start, you'll get to choose a survey to apply your learnings on. You can choose any of the following:

  1. You're an organization surveying its retail customers.
  2. You're an organization surveying its institutional clients.
  3. You're an organization testing demand for a new product among people who aren't its customers yet.

In every module within this course, you'll apply every technique on the survey example you choose.

$199.00

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  • 16 lessons
  • 7 sections
  • Level: Intermediate
  • Industry focus: Cross-Industry

Curriculum

Module 1: Survey Fundamentals

  • Why Most Surveys Fail (and What Good Research Actually Looks Like) text ยท preview
  • The Research Lifecycle: From Business Question to Decision text
  • Research Ethics: The Lines You Don't Cross text

Module 2: Survey Sampling

  • Who Are You Actually Talking To? text
  • How Many Do You Need? text

Module 3: Questionnaire Design

  • Writing Questions That Don't Lie to You text
  • Picking the Right Scale text
  • Structure, Length & Access text

Module 4: Bias

  • The Ways People Lie to Surveys Without Meaning To text
  • The Ways Your Survey Design Creates Bias text

Module 5: Statistics for Survey (Beginners)

  • Making Sense of Your Numbers Without a Math Degree text
  • Finding Patterns and Telling the Story text

Module 6: Data Quality

  • Catching Bad Data Before It Wrecks Your Results text
  • Cleaning Up and Making Sense of Open-Ended Answers text

Module 7: Reporting

  • Turning Data Into a Story Executives Actually Read text
  • Making It Stick: Recommendations, Actions & ROI text